The installation in the background is a pitch for a series of installations playing with the concept of moving image represented through projections and lights.
' the density of light '
the impact of a blank walled room and a simple object with light playing of it is immersive and captivating. The strobe effect of the light above is a visually distressing experience also which is something I could play of.
Again an example of projection but also feels like augmented reality. As this is a combination of an existing box projected onto, so in augmented realities basic terms distorting your reality visually. This is why I think projections and augmented reality work so cohesively.
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Site-specific Installation (T5 fluorescent bulbs, cellulose gels)
' Does colour change the way you feel? What does it feel like to be inside a rainbow? For the 2016 edition of the Bristol Biennial British artist Liz West invited visitors to drench themselves in the spectrum. West transformed architectural space and turned colour into an immersive and embodied experience by refracting light through carefully arranged coloured theatre gels. A vivid world was created, exploring human visual perception and how colour affects our emotions and our bodies. '
This is the type of gallery space I would love to place my work in. West's artwork is part of a series under the umbrella title Your Colour Perception that began in a residency at Castlefield Gallery’s New Art Spaces Federation House
Wigan
Warrington
Bolton
Castlefield Gallery New Art Spaces currently manages three pop-up project and gallery spaces which offer a unique testing ground for experimental and large-scale creative project development.
from being active on social media, and looking in the general age of audience members that intend the varying installations they showcase there seems to be a mix of age range, but I would state in the majority young creatives and incredible upcoming artists. It is an incredible experimental place and would be the ideal space to hold my final piece.
' Nohlab designed Part V: New World for SIM/NEBULA, a 45 minutes long video mapping performance, which marked the first fully immersive video mapping ever made in Czech Republic. The visuals accompanied composer Tchaikovsky’s Symphony No. 6, and set against the background of the performance, technological and creative attributes of projection mapping, motion graphics and spatial design was combined to create an outstanding experience. '
This presents to me the impact of audio with moving visual projection and something I want to try and achieve.
Cream Studio created a
3D projection mapping experience for the Istanbul Youth Festival.
Main themes of the festival included Art, Technology, Music,
E-sports and Gaming.
- these are both much larger scale, however I love the play of the actual environment ( being the tower ) and the digital moving image
these examples of projection mapping are based of the design technique called ' photo manipulation '. This is something go delved into with much more detail in my Padlet initial research. However this is a route I am extremely interested it, bringing war imagery for example like shown above into natural environments and into an everyday sight it resonates more, with something that is so hard to grasp if your not experiencing it for yourself.
Installations by Olafur elisson, yayoi Kusama, Liz West :
They all have a common themes of utilising light and reflections, wether that be by mirror or your shadow. This bring an immersive and personal element to the installation. I hope that possibly by using the augmented reality on adobe aero this brings a personal exploration element to my experience
if I had the funds I would off loved to hold my exhibition within a older building to use the interesting shapes and surfaces older architecture provides. Also within my installation to build mirrors and corridors similar to the examples above, as this would make the experience more overwhelming and visually so interesting. But getting hold of that many mirrors ( I have already looked ) and it is way too out of my budget :(
Saatchi Gallery for many years has been one of my favourite galleries. They have a wide range of exhibitions that vary drastically to eachother. They have recently showcased a virtual reality experience
From my experience the target audience has been a range, younger and older.
however from doing some research on there website,
they offer ' Saatchi lates ' which is exhibitions/ experiences / parties / private events that bring in there younger crowd. This is is a strategy for exhibitions surrounding music ( like bob Marley below ). However I feel for my topic of the Vietnam war and manipulation, possibly this is a little on the nose and disrespectful for such serious topics.
tate museum I think out of all the examples above has the interest of the older audiences as much as younger. Tate Modern was opened by the Queen on 11 May 2000. It still remains as one of the most well known museums in London and has an ever changing portfolio. I remember in secondary school I visited and experienced the tv screens tower : they have been showcasing multi sensory, experimental artworks for years now
Therefore taking all of these gallery spaces into consideration, I think my target audience would be a picture of both older and newer due to the new technologies associated with augmented reality, but also the older due to the Vietnam war and historical topics being discussed. Audiences would be built up from common visitors of the Tate modern and Saatchi.
